Seth Muse


Seth Muse talks about social media, ministry, digital marketing and getting fired twice. Seth is a veteran in ministry and talks about the transition from youth ministry to a corporate job and then back to ministry. He is currently the social media & web developer at his church.

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Show Notes

A few things that Seth said that really stood out to me:

  • What really matters the most is that your staff are living out the things that you’re preaching in a relational way, that’s visible and honest.
  • Being followable by your people means you’re authentically behind the church mission. When they see certain staff members that aren’t behind the church mission it communicates that the vision is optional.
  • The Height's mission is to make disciples by taking personal risks to bring the Gospel to every relationship.
  • His church communicates the vision and give handles to actually live out. A lot of times that’s a missing element, not just the unified front, but the execution of it and give them something to hold onto.
  • You need to develop your process before you start the process of how you’re going to roll that out.
  • Ask the question: How are we reaching people? Is this the best way to reach people?
  • I’m not responsible for their decision, I’m responsible for the message.

Amplified Impact Round

Q: What’s the #1 thing any new church communication director needs to know?
A: Van Beard says “60/20/20 Rule: 60% of what you post should be other’s people stuff. 20% just showing a day in the life of, 20% is announcements.

Q: What’s the best thing you’ve done to attract new visitors to church?
A: Stories and comments. On social media, it’s just commenting. When you share stories of what’s happening with the community. That’s been the best draw for us.

Q: What’s the most important aspect of a church communication strategy?
A: Listening to what’s going on so you can serve your people. Consistency in sharing stuff every day and every week and you can be counted on us to be present.

Q: Any tips for planning or promoting sermons/series?
A: Use stories. The most common mistake is to make a series into more weeks than it is.

Q: What’s your favorite tool for ministry?
A: Buffer

Reach Out

You can reach out and thank Seth via his website or on Twitter @thesethmuse.

Suggested Guest

Seth mentioned that I interview Kenny Jahng, Van Baird, Justin Dean, Katie Allred, Tyler Nixon, Brady Shear, Ben Stapley, and Wes Gay. Look out, I'm coming for you all!