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Phil Bowdle

EFFECTIVE CHURCH COMMUNICATION

Phil Bowdle talks about how what used to work a decade or two ago in church communication no longer works. So how do you adjust your church communication in 2017 to reach your community in areas like: Social Media, Engagement, Storytelling, Worship and Announcements?

You’re not going to change your pastor, but you can add value to them. @philbowdle Click To Tweet

Watch the Video

Phil Bowdle talks about how what used to work a decade or two ago in church communication no longer works. So how do you adjust your church communication in 2017 to reach your community in areas like: Social Media, Engagement, Storytelling, Worship and Announcements?

Show Notes

What’s in this episode?

  • How things have changed and continue to change in church communications (6:17)
  • How worship services are changing (7:54)
  • Nobody goes to your church for the announcements (10:32)
  • Advocate for the people in your audience, limit your worship playlist (12:25)
  • Worship planning & communication in a healthy way & setting expectations (15:03)
  • Telling stories (19:04)
  • The four components of every church story (22:35)
  • The average church is still using social media as a bullhorn instead of a relational tool. The three aspects we’re trying to do on social media (25:08)
Nobody goes to your church for the announcements. @philbowdle Click To Tweet

3 Quick Highlights

  • The average gold fish has an attention span of 9 seconds, and we have an attention span of 8 seconds. The attention of the people we have is a valuable commodity we get to steward.
  • The four components of every church story: the problem they were trying to solve, solution they found, their overall story in a sentence, what’s the call to action.
  • The three aspects we’re trying to do on social media: inspire, engage and encourage.

Amplified Impact Round (30:12)

Q: What’s the first thing any new church communication director needs to know?
A: Instead of advocating for your staff, advocate for your audience first. Then translate through the staff.

Q: What’s the best thing you’ve done to attract new visitors to church?
A: Lights at West Ridge. Free light experience on the front of our building and syncing it up to a 15-minute light house. Helped people living near us actually know about us.

Q: Any tips for promoting sermons/series?
A: Every series should speak to a felt need or a problem that is going to be solved. Figure out the problem you’re trying to solve and then build awareness around that.

Q: What’s your favorite tool for ministry?
A: Things app by Cultured Code.

Reach Out

You can reach out and thank Phil via his website philbowdle.com or email on Twitter or on Facebook.

Suggested Guest

Phil suggested that I interview David Adamson at NorthPoint on social media and Mark MacDonald, author of Be Known for Something.

Links

Johnny Flash

Johnny Flash is a church communications expert from Washington D.C. He founded Open Resources in 2008, which has been utilized by churches from 150 countries, and the Amplified Impact church communication training program. Over the course of a decade he helped his church grow from 500 to 2500 in weekly attendance. He speaks regularly at conferences, authored the Photoshop For Ministry seminar series and has written articles for several major magazines.

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