Beau Coffron


Beau Coffron, the Social Media Director at Life Church explains how they effectively manage and engage on 80+ social media accounts across 27 campuses. The answer may surprise you...

We believe social media isn’t a billboard people drive by, it should be a coffee shop people hang out in. We want our posts to reflect that. @lunchboxdad Share on X

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Show Notes for Life.Church Social Media

What's in this episode?

  • How Beau went from a youth pastor to Life Church’s Social Media Director (3:55)
  • Overview of social media at Life Church (6:04)
  • Beau’s weekly routine (10:38)
  • Responding to needs and events in the community (12:40)
  • How to find and use volunteers for church social media (15:07)
  • Using a Facebook Group for church volunteers (20:20)
  • Planning and using video on Social Media (23:00)
  • Beau’s current challenge (26:10)

One of our main goals is to minister to people where they are at. @lunchboxdad Share on X

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Life Church Social Spreadsheet

Beau Coffron, the Social Media Director at Life.Church, shares the social media spreadsheet he uses every week to plan their social media posts.

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4 Highlights

  • Focus on quality over quantity when it comes to social media posts. Don’t focus on the number of posts that you are putting out.
  • Don’t be afraid to try different things. Social media is constantly changing. Social media needs to be nimble.
  • When there is a crisis, take the time to respond well and in a God honoring way. Social media is not just a place to hang out but it can be a place for ministry as well.
  • Get volunteers involved with your church social media. Find people who are already engaging on social media regularly.

Amplified Impact Round (27:40)

Q: What’s the best thing you’ve done to attract new visitors to church?
A: At the Movies series every summer. Use invite cards and encourage people to invite those around them.

Q: What's the most important aspect of a church communication strategy?
A: Developing brand guidelines is really where it starts. Fonts, colors, your Instagram look… helps simplify things for other ministry leaders and volunteers.

Q: What's your favorite tool for ministry? (website, app, tool, program, etc.)
A: InShot app (video/photo editor) on App Store or on Google Play

Q: What’s the #1 thing a church can do to differentiate itself?
A: The people and the culture of the church, being known what you're for and not what you’re against. Fight for that. Leadership sets the tone. It doesn’t cost anything except time and it really helps change perceptions.

Reach Out

You can reach out to Beau at Life.Church, Lunchbox Dad or on Facebook, Instagram or Twitter or send him an email.

Suggested Guest

Jeanette Yates, one of Beau's favorite people on social media. Two Church Girls podcast.