#41 Value Their Time – 101 Ways to Attract More Visitors

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Hey Digital Communicators, I’m John Falke from Johnny Flash Productions and Amplified Impact, and this is 101 Ways to Attract More Visitors, a practical guide for churches to amplify their impact and reach their communities. Now let’s amp it up.

#41 Value Their Time. Time is one of the most valuable commodities that people have, and so it’s really important to take good care of the time. Use It wisely when people give it to you. So this applies to everything that you do, right? … your communication, your worship service, all of those things. You want to use people’s time wisely. So make sure that the emails that you send are concise, they’re easy to browse, they’re quick to read. Make sure if you’re sending an email newsletter, that it’s not exhaustive, that it just has the highlights and allows people to click for more information. When it comes to your worship service, make sure that your transitions are good.

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Make sure that everything’s tight. Make sure that you’re just using people’s time wisely. At my church, I play on the worship team. I play Bass Guitar about twice a month and when I’m playing the worship leader will send out an email to everyone on the worship team and it’s about the worship set and who’s singing what parts and all of that. But the thing is the email is really, really long and it usually doesn’t even have anything specifically for me. It’s usually more for the vocalists. And so to be honest, I don’t really read the emails anymore and I am a little worried that I might miss something sometime that he’s going to put something in there specifically for me, but the emails are just so long and they’re not very easy to browse that I don’t end up reading them. So make sure that what you’re putting out there is concise.

It values people’s time and you’ve thought through those different things. Nikko, sorry, if you’re watching this video didn’t mean to throw you under the bus. But anyways, hopefully that’s helpful for you all. Be concise, value their time and that will go a long way for people sticking around and actually getting your communication.

In the next video, I’m going to talk about the importance of having kids information online. Until then, amp it up.

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John Falke

John Falke (aka Johnny Flash) is a church communications expert from Washington D.C. He founded Open Resources in 2008, which has been utilized by churches from 150 countries, and the Amplified Impact church communication training program. Over the course of a decade he helped his church grow from 500 to 2500 in weekly attendance. He speaks regularly at conferences, authored the Photoshop For Ministry seminar series and has written articles for several major magazines.

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