#33 Don’t Try to Be Everything to All People – 101 Ways to Attract More Visitors


Hey Digital Communicators, I’m John Falke from Johnny Flash Productions and Amplified Impact, and this is 101 Ways to Attract More Visitors, a practical guide for churches to amplify their impact and reach their communities. Now let’s amp it up.

Number 33 don’t try to be everything to all people. Now if you try to be everything to all people then you’ll be doing a bunch of stuff but you probably won’t be doing it very well right? Because your energy will be going in a bunch of different directions and you won’t be really focused on anything. You might have a traditional service and a contemporary service and a young adult service and an acappella service… they’re all different things and it’s hard to do all of those things well. And so what you want to do is you want to focus your energy.

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Or maybe you have a whole bunch of ministries and they’re all doing different things and you’ve got a lot of things going on and some of them are pretty good and some of them aren’t so great or they’re just taking up resources in time and not really making that much of a difference.

So you want to focus your energy on what you can do best and do it really well. Now there’s a book called Essentialism and I know I’ve talked about this before but I just want to kind of point this out to you so in his book Essentialism, Greg has this wonderful diagram and it basically has two circles right. And a lot of churches function like this.

They basically are going a little bit in all these different directions. They’re having a little bit of impact here, here, here, here. But their energy is kind of diluted right it’s going in all these different directions and it’s not very focused.

Now what you want to do instead of that is you want to focus your energy in one direction and then you’re going to be able to do this right (a long straight line) because instead of having your energy going in a whole bunch of different directions. If you focus it on what you can do really well and who you can really reach then you’re going to be able to reach a lot more people.

You’re going to have a lot more success because you’re going to be to put more time and energy and effort and really target what you’re doing so I encourage you to apply this principle. Figure out who you can reach how you can reach them best and then put all of your energy into that as much as you can and you’ll have better results.

Now in the next video, I’m going to show you how to cast your vision constantly to keep it in front of people. Help them really understand what you’re trying to do and then you’ll be able to attract more visitors. Until then amp it up.

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John Falke

John Falke (aka Johnny Flash) is a church communications expert from Washington D.C. He founded Open Resources in 2008, which has been utilized by churches from 150 countries, and the Amplified Impact church communication training program. Over the course of a decade he helped his church grow from 500 to 2500 in weekly attendance. He speaks regularly at conferences, authored the Photoshop For Ministry seminar series and has written articles for several major magazines.

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