#32 Make Volunteers Easy to Identify – 101 Ways to Attract More Visitors

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Hey Digital Communicators, I’m John Falke from Johnny Flash Productions and Amplified Impact, and this is 101 Ways to Attract More Visitors, a practical guide for churches to amplify their impact and reach their communities. Now let’s amp it up.

Number 32 make volunteers easy to identify. Have you ever gone somewhere and you couldn’t tell who worked there and who didn’t work there? It’s a frustrating experience, right? You need some help. You don’t know who you can ask or you ask somebody only to find out that they don’t actually work and you’re embarrassed because you thought that they did.

Have you ever been in a store and asked someone for help who didn’t work there? Oppps. @johnfalke Click To Tweet

So you want to make sure that the people who are there to serve at your church and to help new visitors are easy to identify. You can do that with easy to see name tags or it could be shirts that are a certain color. There are a lot of ways that you can do it, right?

At my church, all the volunteers that are there to help are in red. And so if you’re a first time visitor and you’re trying to navigate around, the “Hi” Team that welcomes you as you come into the building, they’re all wearing red.

The hospitality team in the cafe they’re wearing red as well. So it’s easy to figure out who you can ask if you need help. Here you can see outside the building the people that are welcoming people in have the red shirts on. And so this makes it real easy to know who you can talk to if you have questions and it makes it easier for visitors to talk to a stranger when they know that there is someone there to help.

So I encourage you to make it easy for people to know whom to ask when they have questions when they’re not sure where to go or when they can’t find something. This will make it so they are not frustrated and that they’ll want to come back.

In the next video I’m going to show you how to try to focus your efforts so that you’re not all things to all people and you can do things really well. Until then amp it up.

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John Falke

John Falke (aka Johnny Flash) is a church communications expert from Washington D.C. He founded Open Resources in 2008, which has been utilized by churches from 150 countries, and the Amplified Impact church communication training program. Over the course of a decade he helped his church grow from 500 to 2500 in weekly attendance. He speaks regularly at conferences, authored the Photoshop For Ministry seminar series and has written articles for several major magazines.

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