#25 Set Goals and Track Them – 101 Ways to Attract More Visitors

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Hey Digital Communicators, I’m John Falke from Johnny Flash Productions and Amplified Impact, and this is 101 Ways to Attract More Visitors, a practical guide for churches to amplify their impact and reach their communities. Now let’s amp it up.

Number 25 set goals and track them. Now I can’t tell you how many churches and businesses that are running Web sites and digital marketing don’t have goals for their online presence. You can’t just build a Web site and expect people to come. You have to set goals and you have to set your website up for success.

Now when you’re setting goals for your digital marketing and your Web site you want to set SMART goals smart goals are specific, measurable, achievable, relevant and time bound. Now we’ve created a great article for you over at JohnnyFlash.com/goals that kind of outlines how to set goals for your digital marketing and gives a lot of examples. There’s even a worksheet that you can download but let me just give you a few examples right now.

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So maybe one of your goals for this year is to have 90 percent of your congregation. You could say you’re measuring that by a one and a half times your weekend attendance or something like that subscribed to your email list by the end of the year. So that’s a very specific goal you can measure it you can see what your attendance is. You can see if your email list is one and a half times that or two times that or whatever you think is is right and you don’t want to hit 90 percent of that.

Here’s another example. Have at least 50 percent of the kids that attend this year’s VBS be un-churched kids and you want to have the registration online through the website and then you’ll be able to track that.

Or here’s another example of a smart goal: over the next three months have 25 percent of visitors to the church indicate that they found out about the church through the website. Maybe you’re trying to redo the website. You want to see how effective it is. Maybe that’s one of your goals.

Let me give you one more example of this kind of relates to Easter. Maybe you encourage your church members to invite their friends and you give them a special invitation. It could be a print out. It could be something you email everyone in your church and you could post it on social media and it basically gives a first time visitor a free coffee drink and so send that out to your church and then maybe your goal is to get you know 200 of those collected by Easter.

So kind of the weeks leading up to Easter and then on Easter and you want to have 200 of those. That’s a very specific goal that you can measure so whatever your goals are have some goals for your digital marketing for your Web site. Track them regularly maybe you check them every month or every quarter. See how you’re doing and tweak things accordingly so you can hit those goals and you can be intentional about your online presence.

Now in the next video I’m going to show you how to be helpful to your community so you can attract more visitors. Until then amp it up

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John Falke

John Falke (aka Johnny Flash) is a church communications expert from Washington D.C. He founded Open Resources in 2008, which has been utilized by churches from 150 countries, and the Amplified Impact church communication training program. Over the course of a decade he helped his church grow from 500 to 2500 in weekly attendance. He speaks regularly at conferences, authored the Photoshop For Ministry seminar series and has written articles for several major magazines.

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