#24 Be Mobile Friendly – 101 Ways to Attract More Visitors

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Hey Digital Communicators, I’m John Falke from Johnny Flash Productions and Amplified Impact, and this is 101 Ways to Attract More Visitors, a practical guide for churches to amplify their impact and reach their communities. Now let’s amp it up.

Number 24 be mobile friendly. Now may come as no surprise that people are spending more and more time on their mobile devices and less and less time on their computer. In fact a Similar Web State of the Mobile Web US 2015 report said that 56 percent of consumer traffic to the leading U.S. Web sites is now from Mobile devices. So over half of their traffic is coming from mobile devices. And there’s a good chance that the people that are visiting your church Web site are of a similar percentage. And so you want to make sure that your church Web site is mobile friendly. Not just mobile friendly but optimized for the mobile experience. And so maybe even want to think about if you’re going to redesign your church website. Think about mobile first and desktop second. And even if the people in your church aren’t as tech savvy as the average person which may be possible if you have an older congregation, you know that could be possible, but the reality is there’s still a large percentage of people that are using iPhone and Android to access your Web site.

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And so you want to make sure that your church Web site is mobile friendly people are spending more and more time on their mobile device. In fact mobile devices now account for 65 percent of the time that people spend on digital technology. And so people are only spending about 35 percent of their time on a desktop computer so make sure your church Website is optimized for the mobile device. It’s so important and if you want to know the statistics for your church Web site all you need to do is install Google Analytics which is free snippet of code that you can put on your Web site.

It may already be on your church website. Check with your webmaster and you can pull up those statistics to see exactly how many people are using their desktop or their smartphone to access your church website and then make decisions accordingly.

In the next video going to show you how to set goals for your digital marketing and your Website and how to track them so you can have even more impact and attract more visitors. Until then amp it up.

Make sure you subscribe to the 101 Ways to Attract More Visitors podcast in iTunesGoogle Play, or on YouTube so you don’t miss a video or download the free 101 Ways eBook.

 

John Falke

John Falke (aka Johnny Flash) is a church communications expert from Washington D.C. He founded Open Resources in 2008, which has been utilized by churches from 150 countries, and the Amplified Impact church communication training program. Over the course of a decade he helped his church grow from 500 to 2500 in weekly attendance. He speaks regularly at conferences, authored the Photoshop For Ministry seminar series and has written articles for several major magazines.

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