#23 Have an Email Sequence for Potential Visitors – 101 Ways to Attract More Visitors

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Hey Digital Communicators, I’m John Falke from Johnny Flash Productions and Amplified Impact, and this is 101 Ways to Attract More Visitors, a practical guide for churches to amplify their impact and reach their communities. Now let’s amp it up.

Number 23 have an email sequence for potential visitors. Now what I mean by this is if you have an enticing offer on your Website somewhere for free download for people and you gear it toward people that haven’t been to your church so maybe create a seven day devotional PDF written by your pastor or someone on your team.

And then you offer that as a free download. So you just ask for their name and email and then you’re going to send an automatic email to them with this download. Let me give you an example of how an email sequence like this could work.

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So the first email that they would get would be with that devotional guide and it would just have the PDF and you know maybe say thanks for downloading it or whatever and you  just have a devotional attachment link in the email.

Then a few days later you’re going to send an automatic email to them about your latest sermon at your church right and say, “Hey I don’t know if you knew this or not but we have our latest sermon available for viewing online,” if you have video, if you have audio, whatever you have, “Here’s the link. I thought you might want to check out the latest sermon from our pastor. It’s a really good one.” OK. So you just link them to there you’re adding value. You’re not asking for anything.

A few days later you send them another e-mail and you say hey we’ve created a Spotify playlist with all the songs we’ve been seeing at our church recently. And I thought you might want to check it out so you can hear and the types of songs that we sing at our church and become familiar with them.

And so again you’re just offering value you’re not asking for anything you just giving them something that might be helpful for them if they’re thinking about checking out the church. And most people want to see the sermons and know what kind of music you’re going to do. So these are great e-mails to have in your sequence.

Then on the fourth e-mail what you’re going to do is you’re going to invite them to church. So here you are just going to invite them. And say, “Hey we’d love to have you join us this weekend. These are our service times. The service is only an hour. You can dress casually, whatever they need to know if they’ve never been to your church and they’re kind of a little hesitant about coming. Set them at ease just as if you were inviting your neighbor who is not a Christian a set them at ease and tell them what they can expect. And so just invite them in that e-mail.

Then what you want to do is a few days later follow up with some more value add so you might say hey we’ve got some great Bible Plan that you can do on your phone using Bible app and these are some of our favorite ones.

And you just pick out two or three or four dealing with different things and you send them those links in an e-mail. So again you’re adding value.

Then in the next e-mail maybe you’ll tell them about your Children or Student Ministry right? You just tell them about what to expect if they have kids and why you take such great care of them and how they learn about Jesus. And it’s going to be great for your whole family. You put that in an e-mail. Then maybe your next e-mail is about small groups and so you tell them about you know how you can get connected to a small group and the different types of groups that you have.

And then again on that 8th e-mail that would be a few days later these are all separated probably by two to three to four days so they’re only going to get a couple of e-mails per week and you’re trying to add as much value as possible.

And so here you would invite them again and you would also say you know in the P.S. line “hey if you have a prayer request or something that we can pray for, go here on our website and we’d be glad to pray for you or call the church office and ask to speak with whoever. And we’d love to pray for you. You know for now this is all the e-mails we’re going to send. We’d love to see you at the church service.” Blah blah blah.

And so this way kind of provides a follow up over a two three four week period when they may be considering coming to your church and you’re kind of adding as much value as you can and occasionally inviting them to your service. So this is how you create an e-mail sequence and you can do this in programs like MailChimp, Constant Contact, iContact whatever you’re using you can create a campaign then only subscribe. Those people who ask for that free devotional or whatever you’re offering for free and then kind of help educate them, add value to their life and hopefully you’ll see them at one of your next services.

All right in the next video I’m going to show you how to make your website and your online presence mobile friendly and why it’s so important. Until then amp it up.

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John Falke

John Falke (aka Johnny Flash) is a church communications expert from Washington D.C. He founded Open Resources in 2008, which has been utilized by churches from 150 countries, and the Amplified Impact church communication training program. Over the course of a decade he helped his church grow from 500 to 2500 in weekly attendance. He speaks regularly at conferences, authored the Photoshop For Ministry seminar series and has written articles for several major magazines.

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