#20 Leverage Google – 101 Ways to Attract More Visitors

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Hey Digital Communicators, I’m John Falke from Johnny Flash Productions and Amplified Impact, and this is 101 Ways to Attract More Visitors, a practical guide for churches to amplify their impact and reach their communities. Now let’s amp it up.

#20, Leverage Google. Google is the search engine king. And so when it comes to people finding a church, oftentimes they’re going to just go to Google and they’re going to type in the town name and the church and they’re going to try to find a church.

You want to make sure that your church comes up when they do that. And so the best way to do that is to do a Google search yourself. So for me, I live in Fairfax, Virginia. So I would search “churches in Fairfax, VA” and see if my church comes up on the first page. Ideally the first or second or third spot on that page. If you’re in a metro area, then you want to do the name of the metro area or the region that you’re in.

How do you rank #1 on Google for people searching for churches in your area? @johnfalke Click To Tweet

Don’t do the tiny little town that you’re in that you know there’s not that many people in. Try to do the general area that people might search if they were looking for a church in your area and you can try even several different ones and see where your church rank. So I could do “churches in northern Virginia” to see how we rank there or churches in some of the nearby towns like Centreville, Virginia or “churches in Reston Virginia” and see if our church comes up.

Then you want to tweak your on-page content, your titles, your keywords, your descriptions and stuff to start targeting those keywords, and you may need to hire a web professional. If you don’t have someone on your team that knows that stuff well, but you can start to position your webpages to target those keywords so that you will rank better in the search engines, particularly Google, and then you’ll be able to attract more visitors organically.

In the next video, I’m going to show you how to get listed in directories so you can attract more visitors that way. Until then, amp it up.

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John Falke

John Falke (aka Johnny Flash) is a church communications expert from Washington D.C. He founded Open Resources in 2008, which has been utilized by churches from 150 countries, and the Amplified Impact church communication training program. Over the course of a decade he helped his church grow from 500 to 2500 in weekly attendance. He speaks regularly at conferences, authored the Photoshop For Ministry seminar series and has written articles for several major magazines.

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