Hey Digital Communicators, I’m John Falke from Johnny Flash Productions and Amplified Impact, and this is 101 Ways to Attract More Visitors, a practical guide for churches to amplify their impact and reach their communities. Now let’s amp it up.
#18, Fix the Front Door, Your Website. So here’s the reality. Nowadays, people don’t come to your church or do your church parking lot and decide whether they want to come in. They go to your church website and decide whether they want to show up at your church at all, and oftentimes they’ll come to your church website several times and they’ll read some information and they’ll watch a sermon video and they’ll listen to some songs that your band singing and stuff and they’ll kind of figure out, is this the type of church that I could see myself?People don’t drive by your church and decide to visit. They visit your website and see what the experience is like and then decide whether or not to come. @johnfalke Click To Tweet
Do I feel comfortable going there? Spending my time getting my family ready, getting there and going to the service? So you need to fix the front door of your church, which is your website, and then that’s going to get more people to your church.
If people aren’t coming to your church right now, it’s probably because your website is not that impactful. Now we’ve created a great tool for you to help you fix your website. If you go to http://amplifiedimpact.org/website, we have a free Church Website Effectiveness Assessment Tool that you can use. It only takes a few moments and it’s going to give you very detailed information on how to make your church website better so that you can attract more visitors.
We analyzed some of the top church websites, have churches that are growing and are constantly getting a lot of visitors, and we found a surprising number of similarities between those websites and so if you use the web site assessment tool, you’ll get some of those insights as it gives you feedback on your church website. It’s a phenomenal tool that we’ve just released and I hope you’ll go check it out and use that to make your website even more inviting for members.
In the next video, I’m going to show you how to be a visitor again so you can attract even more visitors. Until then, amp it up.