#17 Do Less, but Better – 101 Ways to Attract More Visitors

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Hey Digital Communicators, I’m John Falke from Johnny Flash Productions and Amplified Impact, and this is 101 Ways to Attract More Visitors, a practical guide for churches to amplify their impact and reach their communities. Now let’s amp it up.

#17, Do Less, but Better. One of the best books that I read recently is a book by Greg McKeown called Essentialism, and it’s so great because it helps you boil things down. A lot of times as a church, we just do too many things and then we don’t end up doing any of them that well.

This is all about focus. Focusing on who you’re trying to reach, how you’re communicating what you’re trying to do, the events and the programs and the ministries that you’re putting on. Because the reality is if you have a certain amount of budget and resources and a man hours and volunteer hours than if you’re trying to do 10 different things, your resources are going to be split 10 different ways, but if you’re trying to do one or two things, then your resources and your hours and your people are going to be focused a lot more and those things are going to be a lot better.

A lot of times churches end up doing too many things and don’t do any of them well. @johnfalke Click To Tweet

And so if you look at a lot of the churches that are growing and are doing really well, they actually don’t have as many programs as you think given their size. A lot of churches that are growing are intentionally focus on what they do best, who they can reach best, the types of ministries that they are best positioned to do and focus on those. And they’re not all things to all people.

And so I’d really encourage you to go check out the book, Essentialism. I think you’ll find it really helpful and look at what programs you can cut in the church. It’s a lot easier to add programs and ministries and events than it is to cut the ones that we’ve been doing for years, but that’s what’s really going to have the biggest impact.

What makes Apple so great is that they’re able to boil things down. They’re able to remove features that everybody else’s clenching onto or wanting to hold onto. They’ll eliminate a port before everybody’s ready for it, and then that makes room for something else that they want to do. Don’t hold on to things that aren’t working, do less, and do them better.

In the next video, I’m going to show you how to fix the front door of your church and it’s not what you think it is so that you can attract more visitors.

Until then, amp it up.

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John Falke

John Falke (aka Johnny Flash) is a church communications expert from Washington D.C. He founded Open Resources in 2008, which has been utilized by churches from 150 countries, and the Amplified Impact church communication training program. Over the course of a decade he helped his church grow from 500 to 2500 in weekly attendance. He speaks regularly at conferences, authored the Photoshop For Ministry seminar series and has written articles for several major magazines.

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