#16 Design Email for Members – 101 Ways to Attract More Visitors

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Hey Digital Communicators, I’m John Falke from Johnny Flash Productions and Amplified Impact, and this is 101 Ways to Attract More Visitors, a practical guide for churches to amplify their impact and reach their communities. Now let’s amp it up.

#16, Design Email for Members. So for everybody that goes to your church regularly, hopefully you have their email address. Then what you want to do is you want to email them regularly, maybe weekly, and kind of recap what they heard this past weekend and what they’re going to hear this coming weekend. This gives you a great opportunity to drive traffic to your website and influence their behavior.

Fairfax Community Church does a great job designing a visual email that kind of peaks your interest and drives you to their website. And so you can see on this main image here, they say Easter invites made easy. Give it a try and you click on that. It takes you to their website and gives you some easy graphics and ways to share with your friends about the Easter Service.

What are the benefits to sending a weekly visual email to your church members? @johnfalke Click To Tweet

What you don’t want to do is have an email that goes out to your members regularly that allows them to stay in their inbox. You want to drive them to the website because then they can sign up for things. They can download things. They can register for things. They can share things.

If they just sit in their inbox, then they just get a little bit of information and don’t really have to do anything about it. So try to minimize the amount of text in your emails. Make as much of actionable and kind of direct to different parts of your website. And then that also gives your content more life, right? Because if the content is only in an email to your members than someone who’s browsing your website can’t stumble across that information and so it has less reach.

But if you have the information on your website and you just create a visual email that drives people to that, then you’ll be able to measure your engagement with your emails and you’ll be able to encourage people to take action. So make sure you have an email that’s visual for your members and that’s going to increase your reach and will allow them to kind of share your church with others.

In the next video, I’m going to show you how to do less, but do it better until then, amp it up.

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John Falke

John Falke (aka Johnny Flash) is a church communications expert from Washington D.C. He founded Open Resources in 2008, which has been utilized by churches from 150 countries, and the Amplified Impact church communication training program. Over the course of a decade he helped his church grow from 500 to 2500 in weekly attendance. He speaks regularly at conferences, authored the Photoshop For Ministry seminar series and has written articles for several major magazines.

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