#13 Develop Your UVP – 101 Ways to Attract More Visitors

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Hey Digital Communicators, I’m John Falke from Johnny Flash Productions and Amplified Impact, and this is 101 Ways to Attract More Visitors, a practical guide for churches to amplify their impact and reach their communities. Now let’s amp it up.

#Number 13, develop your UVP. Now Your UVP is your unique value proposition and basically I’m asking what makes your church unique?

Now, it’s amazing when I do branding sessions with churches, I’ll go in, I’ll meet with the senior pastor or the leadership team and I’ll ask them some questions so we can start to understand who they are as a church, as we start developing their brand and their logo. And when I ask them, “tell me three things that makes your church unique?” Inevitably, almost every pastor tells me some variation of these three things and that is their preaching, the worship and how friendly their people are.

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I kid you not. I will go into three different churches in the same town, down the same street and I’ll say, “hey, what makes your church unique?” And they’ll say, “oh, it’s the teaching here that makes our church so unique, it’s Bible focused and people just love the teaching here. People love the music here and the songs that we sing, and the passion that we sing them with and people always say how friendly the people are here and how welcome they feel.”

And I’m sitting back thinking, “Well, that’s what the church right next door to you said, and that’s what the church a few miles away said, and that’s what the church across town said. So what really makes your church unique?” And I think a lot of times what they’re getting at is that they feel like that’s what makes their church unique from other organizations that are not churches.

But I want to know, what makes your church unique from other churches in town? Right? If I’m interested in going to a church, why am I going to choose your church over another church? And I know we’re all on the same team, so I’m not trying to make this so competitive as it sounds, but I you have to be able to understand how your church stands out from other churches and so when I’m asking these questions, I always have to dig a little bit deeper beyond just the teaching and the worship and the people being friendly and kind of say, “what is it about the teaching or what is it about the music that makes this church different?”

So really dig deep and start to understand what makes your church unique so that you can communicate that more clearly when you’re talking with people, when you’re sending out communication on your website and on social media, because more that you can communicate that and differentiate yourself, the more that it’s going to help you stand out.

If you think about churches that are standing out right now, they’ve differentiated themselves, right? When you’ve got churches like Elevation Church and North Point that are just doing things that are a little bit different. All the other churches are basically trying to do what they’re doing and it’s because they’ve done a good job differentiating and communicating what they’re doing.

In the next video, I’m going to show you how to roll out the red carpet for first time visitors. Until then, amp it up.

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John Falke

John Falke (aka Johnny Flash) is a church communications expert from Washington D.C. He founded Open Resources in 2008, which has been utilized by churches from 150 countries, and the Amplified Impact church communication training program. Over the course of a decade he helped his church grow from 500 to 2500 in weekly attendance. He speaks regularly at conferences, authored the Photoshop For Ministry seminar series and has written articles for several major magazines.

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