#12 Use the Facebook pixel – 101 Ways to Attract More Visitors
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Hey Digital Communicators, I’m John Falke from Johnny Flash Productions and Amplified Impact, and this is 101 Ways to Attract More Visitors, a practical guide for churches to amplify their impact and reach their communities. Now let’s amp it up.
#12, use the Facebook pixel. There’s a lot that you can do with the Facebook pixel. The Facebook pixel, if you’re not familiar with it, is just a small snippet of code that you put on your website that’s invisible to the user, but it tracks who’s coming to your website.
So then if you want to run some ads to those people or not run ads to them, you can use that information as an audience in your Facebook Ads Manager. Facebook Ads are probably one of the best options that church has ever had for marketing, and I’m not sure how long it’s going to last but it’s so amazing because you have so much control over who you’re advertising to.What if you could get a new visitor to church for every $1.60 you spent? @johnfalke Click To Tweet
There’s so much data on Facebook users that you have a lot of ways that you can kind of set your audiences and your parameters to really narrow down and reach the people that you want to reach and then you can set it up so that you’re only paying for the clicks and there are churches having great success with Facebook ads, without spending a lot of money.
My friend Chris Abbott, who helps churches with Facebook ads, helped a small church in Tulsa, Oklahoma of 120 people and they were having this special Sunday a few weeks before Christmas and so he ran some Facebook ads for them and he was able to get 47 new visitors to this Church of 120 by only spending $78.58.
That’s basically a visitor for every $1.60 spent and I think most of us would make that trade all day. I have a podcast episode where I interviewed him a while back. Go check that out. There’s so much opportunity with Facebook ads right now that you don’t want to miss this.
So all you need to do is go to your Facebook account. Go to your Ad Manager, find the Facebook Pixel Code, put that on your website, and then when you start running Facebook ads, you can choose to target those same people because it’s a lot easier to advertise to warm traffic than cold traffic.
There’s a lot of people that have come to your website that have not been at your church. In fact, most of the people coming to your church website are probably not regular people at your church because if someone’s going to church every week, they pretty much know what’s going on. They don’t need go to the church website a lot.
I don’t go to my church website very often unless I’m trying to sign up for something or attend some event that don’t have the information for already and so chances are a lot of the people hitting your church website are brand new and have never been to your church. And so by using the Facebook pixel, you’ll be able to re-advertise to them on Facebook and it will be a lower cost per click and it will allow you to advertise to warm traffic and get more people to your church.
In the next video, I’m going to show you how to develop your unique value proposition so that people will understand how you’re different than everyone else. Until then, amp it up.
Make sure you subscribe to the 101 Ways to Attract More Visitors podcast in iTunes, Google Play, or on YouTube so you don’t miss a video or download the free 101 Ways eBook.