#11 Use Sermon Series – 101 Ways to Attract More Visitors

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Hey Digital Communicators, I’m John Falke from Johnny Flash Productions and Amplified Impact, and this is 101 Ways to Attract More Visitors, a practical guide for churches to amplify their impact and reach their communities. Now let’s amp it up.

#11, use sermon series. Sermon series are really powerful because they group similar sermons together. Whether you’re studying a book of the Bible or a character or a topic, you can group those together and you can have a series graphic and video that help kind of put those into people’s mind.

And when you doing a sermon series and you’re about to start one, you can kind of give a taste, right? You can give a 30 second clip, you can have some kind of catchy hook, “Hey, in two weeks we’re going to be talking about this” and you can put it out there. Ask a few questions and then a week out you can kind of remind them again.

One of the reasons that sermon series are so popular right now is because they give a natural way for people to invite their friends every few weeks. @johnfalke Click To Tweet

The reason that sermon series are so popular in churches right now is because they give a natural way for people to invite their friends to church, every few weeks. Sermon series allow you to preview what is coming up. So if you’re going to spend four weeks looking at the leadership lessons Timothy learned than why not give it some kind of title that will be intriguing and let people know a couple weeks in advance that’s what you’re going to be studying. Even Andy Stanley has talked about it before.

I think it was that Catalyst when I heard him speak one time and he was talking about seasons and why they close his church for a week at Christmas and how they leveraged sermon series because it’s a natural interval of encouraging people to invite their friends every few weeks and it provides an easy entry point for new people to come and not feel like they’ve missed the last seven weeks of sermons. And you’re now kind of on week eight and they don’t know what you’re talking about because they haven’t been there the last seven weeks, right? And so it kind of packages the sermons up into small groups and allows people to invite their friends.

Now I know it can be hard to create sermon series graphics and videos, especially if you’re a small church. So if you’re looking for some free resources, go to www.openresources.org. We have a ton of free content there. There is some stuff that we’ve created and other stuff that we’ve curated from a lot of well-known churches that’s free for you to use at your church.

In the next video I’m going to show you how to use the Facebook pixel to get more people to your church. Until then, amp it up.

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John Falke

John Falke (aka Johnny Flash) is a church communications expert from Washington D.C. He founded Open Resources in 2008, which has been utilized by churches from 150 countries, and the Amplified Impact church communication training program. Over the course of a decade he helped his church grow from 500 to 2500 in weekly attendance. He speaks regularly at conferences, authored the Photoshop For Ministry seminar series and has written articles for several major magazines.

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