- Hey Digital Communicators.
I'm John Falke from Johnny Flash Productions
and Amplified Impact,
and this is 101 Ways to Attract More Visitors,
a practical guide for churches to amplify
their impact and reach their communities.
Now let's amp it up.
Number 17, Do Less, but Better.
One of the best books that I read recently
is a book by Greg McKeown called Essentialism,
and it's so great because it helps you
boil things down.
A lot of times as a church,
we just do too many things and then we don't
end up doing any of them that well.
This is all about focus.
Focusing on who you're trying to reach,
how you're communicating, what you're trying to do,
the events and the programs and the ministries
that you're putting on.
Because the reality is if you have
a certain amount of budget and resources
and a man hours and volunteer hours,
then if you're trying to do 10 different things,
your resources are going to be split
10 different ways.
But if you're trying to do one or two things,
then your resources and your hours and your people
are going to be focused a lot more
and those things are gonna be a lot better.
And so if you look at a lot of the churches
that are growing and are doing really well,
they actually don't have as many programs
as you think given their size.
A lot of churches that are growing
are intentionally kind of focusing on
what they do best, who they can reach best,
the types of ministries that they are
best positioned to do and focusing on those,
and they're not all things to all people.
And so I'd really encourage you to go
check out the book, Essentialism.
I think you'll find it really helpful
and look at what programs you can cut.
In the church it's a lot easier to add programs
and ministries and events than it is to cut the ones
that we've been doing for years,
but that's what's really going to have
the biggest impact.
What makes Apple so great is that they're able
to boil things down.
They're able to remove features that
everybody else is clenching onto.
They'll eliminate a port before
everybody's ready for it,
and then that makes room for something else
that they wanna do.
Don't hold on to things that aren't working,
do less, and do them better.
In the next video I'm going to show you
how to fix the front door of your church,
and it's not what you think it is,
so that you can attract more visitors.
Until then, amp it up.
Make sure you subscribe to the 101 Ways
to Attract More Visitors podcast in iTunes,
Google Play, or on YouTube,
so you don't miss a video.
Or visit us amplifiedimpact.org/101ways
and download the free hundred and one ways eBook.
(upbeat music)